Unlocking Craft Potential
We work with rural Indian artisans, helping them understand the aesthetic needs of international markets and collaborate with them on design to balance style with the authenticity of their craftwork. Our goal is to maintain artisans’ craft techniques, yet innovate on their designs so that their craftwork becomes internationally marketable. Thus, artisans leverage their talent to reach markets in North America and generate a sustainable income. Through this process, we are able to not only provide a more secure economic livelihood for artisans and their families, but also, preserve and uphold the heritage of Indian craft.