Photo credit: Parag Kapta

Photo credit: Parag Kapta

An ancient, rich and beautiful aspect of India’s heritage is the nation’s craft. Craft is intertwined with the people and culture of India, varying in each region, from the Ganges East and the mountainous North to the tropical South and the deserts of Kachchh in the West. The common thread among India’s diverse craftwork is its handmade quality and how it is informally taught and passed down in the home from one generation to the next.

Indian craft is what makes REVIVAL Style’s designs unique; we fuse the ornate beauty of handmade Indian crafts such as embroidery, weaving and block-printing with contemporary patterns for dresses, blouses, jackets and accessories. As is the nature with anything handmade, each individual artisan’s craft style/technique influences the final look and feel of the piece. We embrace this as the unique quality of handmade things, with each piece carrying a bit of the maker/creator/artisan with it.

Traditionally, craftwork was done to meet household and community needs for garments, carpets and shawls. An artisan would weave a shawl for a tribal woman, and instead of cash, the tribal woman would barter some household goods of value to the artisan’s family in return. This local community focus and barter exchange has evolved today with a focus on design, new and innovative craft techniques and a global marketplace. Most of the artisans REVIVAL Style works with see their craftwork as both an art form, through which they creatively express themselves, and as a source of income for their families. Our artisan partners also believe that a single artisan cannot survive, it takes the entire family’s support and involvement in embroidery, weaving or block-printing for the craftwork to flourish and support the family’s livelihood. They love what they do because craft is a part of them. Weaving, embroidery or block-printing is in their blood; it is who they are.